Marketing strategy : planning and implementation / (Record no. 68882)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00424cam a2200157ua 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780070435551 |
| 082 14 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | WAL/M |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Walker, Orville C . |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing strategy : planning and implementation / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi : |
| Name of publisher | Tata Mc Graw Hill , |
| Year of publication | 2000. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 319p ; |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing strategy |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Boyd, Harper W |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Larreche, Jean-Claude |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BK |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | |
| Damaged status | Collection code | Home library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|
| Stack | Kannur University Central Library | Stack | 05/07/2015 | 275.00 | 658.8 WAL/M | 61093 | BK | |
| Stack | Kannur University Central Library | Stack | 05/07/2015 | 658.8 WAL/M | 61441 | BK |