Marketing research: text and cases / (Record no. 68648)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00421cam a2200169ua 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 81-85386-16-1 |
| 082 14 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | BOY/ M |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Boyd, Harper W . |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing research: text and cases / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Delhi : |
| Name of publisher | A I T B S , |
| Year of publication | 1999. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 816p ; |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing research |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Westfall,Ralph . |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Stasch,Stanley F. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BK |
No items available.