Marketing research : text and cases / (Record no. 68401)
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000 -LEADER | |
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fixed length control field | 00426cam a2200169ua 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 81-85386-16-1 |
082 14 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.83 |
Item number | BOY/M |
100 1# - MAIN ENTRY--AUTHOR NAME | |
Personal name | Boyd, Harper W . |
245 10 - TITLE STATEMENT | |
Title | Marketing research : text and cases / |
250 ## - EDITION STATEMENT | |
Edition statement | 7th / |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | New delhi : |
Name of publisher | A I T B S , |
Year of publication | 1998. |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | 816p ; |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Marketing research |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Westfall, Ralph . |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Stasch, Stanley F. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | BK |
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