Marketing planning guide / (Record no. 68269)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00429cam a2200169ua 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 81-7224-826-1 |
| 082 14 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | STE/M |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Stevens, Robert E. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing planning guide / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Mumbai : |
| Name of publisher | Jaico Publishing House , |
| Year of publication | 2000. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 343p. ; |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Loudon,David L. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wrenn,Bruce. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Warren,William F. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BK |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | |
| Damaged status | Collection code | Home library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|
| Stack | Kannur University Central Library | Stack | 05/07/2015 | 658.8 STE/M | 60479 | BK |