Marketing models / (Record no. 68261)
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000 -LEADER | |
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fixed length control field | 00373cam a2200157ua 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 81-203*1475-1 |
082 14 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Item number | LIL/M |
100 1# - MAIN ENTRY--AUTHOR NAME | |
Personal name | Lilien, Gary L . |
245 10 - TITLE STATEMENT | |
Title | Marketing models / |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | New Delhi : |
Name of publisher | Prentice Hall , |
Year of publication | 2004. |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | 803p ; |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Marketing |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Kotler,Philip. |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Sridhar Moorthy,K. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | BK |
No items available.