Marketing research : text and cases (Record no. 67931)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00413cam a2200169ua 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 8185386161 |
| 082 14 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | BOY/M |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Boyd, Harper W |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing research : text and cases |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New delhi : |
| Name of publisher | A I T B S , |
| Year of publication | 1998. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 816p |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing research |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Westfall, Ralph . |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Stasch, Stanley F. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BK |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | |
| Damaged status | |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | |
| Damaged status | |
| Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type | Collection code |
|---|---|---|---|---|---|---|---|---|
| Kannur University Central Library | Stack | 05/07/2015 | 260.00 | 658.83 BOY/M | 60611 | BK | Stack | |
| Kannur University Central Library | Kannur University Central Library | Stack | 05/07/2015 | 250.00 | 658.83 BOY/M | 60141A | BK |