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Marketing management: Planning, implementation and control / (Record no. 67918)

000 -LEADER
fixed length control field	00416cam a2200157ua 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN	9780333937198
082 14 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Item number	RAM/M
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name	Ramaswamy, V S .
245 10 - TITLE STATEMENT
Title	Marketing management: Planning, implementation and control /
250 ## - EDITION STATEMENT
Edition statement	3rd ed.;
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication	Chennai :
Name of publisher	Mac Millan India ,
Year of publication	2000.
300 ## - PHYSICAL DESCRIPTION
Number of Pages	319p ;
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	Marketing management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Namakumari,S.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	BK
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
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952 ## - LOCATION AND ITEM INFORMATION (KOHA)
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952 ## - LOCATION AND ITEM INFORMATION (KOHA)
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952 ## - LOCATION AND ITEM INFORMATION (KOHA)
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952 ## - LOCATION AND ITEM INFORMATION (KOHA)
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Holdings
Collection code	Home library	Shelving location	Date acquired	Full call number	Accession Number	Koha item type	Cost, normal purchase price
Stack	Kannur University Central Library	Stack	05/07/2015	658.8 RAM/M	60129	BK
Stack	Kannur University Central Library		05/07/2015	658.8 RAM/M	61568	BK
	Kannur University Central Library		05/07/2015	658.8 RAM/M	62522	BK
Stack	Kannur University Central Library	Stack	20/06/2018	658.8 RAM/M	60128	BK
	Kannur University Central Library		20/06/2018	658.8 RAM/M	62523	BK	365.00