Gandhian thought and communication : rethinking the Mahatma in the media age (Record no. 65619)

000 -LEADER
fixed length control field 01368nam a2200229 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9789353286682
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 320.0140954
Item number GAN
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Biswajit Das
245 10 - TITLE STATEMENT
Title Gandhian thought and communication : rethinking the Mahatma in the media age
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New Delhi
Name of publisher Sage
Year of publication 2020
300 ## - PHYSICAL DESCRIPTION
Number of Pages 277 p.
520 ## - SUMMARY, ETC.
Summary, etc "Gandhian Thought and Communication: Rethinking the Mahatma in the Media Age looks at Gandhian thought and contributions from an interdisciplinary communication perspective. It explores the Mahatma as a public intellectual and communicator. It studies Gandhi's unique communication techniques to connect with the masses and the way he used and appropriated myth, metaphors and symbols to communicate his ideas related to modernity and nationalism. The book examines how Gandhian ideas have been tested and the implications derived. This book also studies the contemporary relevance of Gandhian thought by looking at various popular media representations to open up the possibilities of rethinking and recasting Gandhi in the present context"--
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Communication in politics
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Mahatma Gandhi 1869-1948
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Persuasion (Rhetoric)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Mass media-- Political aspects
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Mass media
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Communication--Methodology
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type BK
001 - CONTROL NUMBER
control field 21218293
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2019951354
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Withdrawn status
Lost status
Damaged status
Holdings
Home library Shelving location Date acquired Cost, normal purchase price Full call number Accession Number Koha item type
Kannur University Central Library Stack 25/10/2022 1095.00 320.0140954 GAN 57091 BK

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