Gandhian thought and communication : rethinking the Mahatma in the media age (Record no. 65619)
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000 -LEADER | |
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fixed length control field | 01368nam a2200229 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 9789353286682 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 320.0140954 |
Item number | GAN |
100 1# - MAIN ENTRY--AUTHOR NAME | |
Personal name | Biswajit Das |
245 10 - TITLE STATEMENT | |
Title | Gandhian thought and communication : rethinking the Mahatma in the media age |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | New Delhi |
Name of publisher | Sage |
Year of publication | 2020 |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | 277 p. |
520 ## - SUMMARY, ETC. | |
Summary, etc | "Gandhian Thought and Communication: Rethinking the Mahatma in the Media Age looks at Gandhian thought and contributions from an interdisciplinary communication perspective. It explores the Mahatma as a public intellectual and communicator. It studies Gandhi's unique communication techniques to connect with the masses and the way he used and appropriated myth, metaphors and symbols to communicate his ideas related to modernity and nationalism. The book examines how Gandhian ideas have been tested and the implications derived. This book also studies the contemporary relevance of Gandhian thought by looking at various popular media representations to open up the possibilities of rethinking and recasting Gandhi in the present context"-- |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Communication in politics |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Mahatma Gandhi 1869-1948 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Persuasion (Rhetoric) |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Mass media-- Political aspects |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Mass media |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Communication--Methodology |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | BK |
001 - CONTROL NUMBER | |
control field | 21218293 |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 2019951354 |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
Withdrawn status | |
Lost status | |
Damaged status |
Home library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
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Kannur University Central Library | Stack | 25/10/2022 | 1095.00 | 320.0140954 GAN | 57091 | BK |