Right between the ears: how to use brain science to build epic brands (Record no. 64804)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01049nam a2200145 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780670094929 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.0019 |
| Item number | SAN/R |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Sandeep Dayal |
| 245 ## - TITLE STATEMENT | |
| Title | Right between the ears: how to use brain science to build epic brands |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Gurugram |
| Name of publisher | Penguin Random House |
| Year of publication | 2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 258 p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Your brand is what peoples' brains make of it. Right Between the Ears lays out an entirely new approach, based on years of development and real-world testing, that Dayal calls Cognitive Branding, for designing and building epic brands. He uses the theories of behavioural science to understand how to successfully market a brand, and has used his concept of 'cognitive branding' with top brands like Kraft, Phillips, Unilever and Mastercard to name just a few. That coding and decoding, the mantra for how to make connections in the brain that drive consumers to buy the chosen brands, is the Holy Grail that marketers seek, and Right Between the Ears delivers just that. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | cognitive brands |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BK |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | |
| Damaged status | |
| Home library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|
| Kannur University Central Library | Stack | 27/04/2022 | 599.00 | 658.0019 SAN/R | 56359 | BK |