Social media communication : concepts, practices, data, law and ethics (Record no. 63647)
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000 -LEADER | |
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fixed length control field | 01796nam a2200181 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 9780367195007 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 302.231 |
Item number | LIP/S |
100 ## - MAIN ENTRY--AUTHOR NAME | |
Personal name | Lipschultz, Jeremy Harris |
245 ## - TITLE STATEMENT | |
Title | Social media communication : concepts, practices, data, law and ethics |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | New York |
Name of publisher | Routledge |
Year of publication | 2021 |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | 367 p. |
520 ## - SUMMARY, ETC. | |
Summary, etc | This updated third edition presents a wide-scale, interdisciplinary guide to social media. Examining platforms like Facebook, Instagram, LinkedIn, Snapchat, TikTok, Twitter and YouTube, the book analyzes social media's use in journalism, broadcasting, public relations, advertising and marketing.<br/><br/>Lipschultz focuses on key concepts, best practices, data analyses, law and ethics – all promoting the critical thinking that is needed to use new, evolving and maturing networking tools effectively within social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry’s leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they will need to both evaluate and utilize current and future forms of social media communication.<br/><br/>Among other changes, updates to the third edition include a deep dive into new approaches to analytics, as well as greater discussion of law and ethics in light of the Facebook Cambridge Analytica scandal, the roll-out of GDPR and new case law relating to social media. Social Media Communication is the perfect social media primer for students and professionals, and, with a dedicated teaching guide, ideal for instructors, too.<br/><br/> |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Social networks |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Online social networks |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Social media--Law and legislation |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | social media |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | BK |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
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Current library |
Home library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
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Kannur University Central Library | Stack | 14/01/2022 | 302.231 LIP/S | 55719 | BK |