Social media communication : concepts, practices, data, law and ethics (Record no. 63647)

000 -LEADER
fixed length control field 01796nam a2200181 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780367195007
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 302.231
Item number LIP/S
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Lipschultz, Jeremy Harris
245 ## - TITLE STATEMENT
Title Social media communication : concepts, practices, data, law and ethics
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New York
Name of publisher Routledge
Year of publication 2021
300 ## - PHYSICAL DESCRIPTION
Number of Pages 367 p.
520 ## - SUMMARY, ETC.
Summary, etc This updated third edition presents a wide-scale, interdisciplinary guide to social media. Examining platforms like Facebook, Instagram, LinkedIn, Snapchat, TikTok, Twitter and YouTube, the book analyzes social media's use in journalism, broadcasting, public relations, advertising and marketing.<br/><br/>Lipschultz focuses on key concepts, best practices, data analyses, law and ethics – all promoting the critical thinking that is needed to use new, evolving and maturing networking tools effectively within social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry’s leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they will need to both evaluate and utilize current and future forms of social media communication.<br/><br/>Among other changes, updates to the third edition include a deep dive into new approaches to analytics, as well as greater discussion of law and ethics in light of the Facebook Cambridge Analytica scandal, the roll-out of GDPR and new case law relating to social media. Social Media Communication is the perfect social media primer for students and professionals, and, with a dedicated teaching guide, ideal for instructors, too.<br/><br/>
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Social networks
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Online social networks
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Social media--Law and legislation
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term social media
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type BK
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Withdrawn status
Lost status
Damaged status
Current library
Holdings
Home library Shelving location Date acquired Full call number Accession Number Koha item type
Kannur University Central Library Stack 14/01/2022 302.231 LIP/S 55719 BK

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