Conflict communication: chronicles of a communicator (Record no. 62047)

000 -LEADER
fixed length control field 02651nam a2200205 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9788182748743 (hardback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 8182748747 (hardback)
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 302.230954
Item number RAM/C
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Ramamohan Rao I
245 10 - TITLE STATEMENT
Title Conflict communication: chronicles of a communicator
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New Delhi
Name of publisher pentagon press
Year of publication 2016
300 ## - PHYSICAL DESCRIPTION
Number of Pages xii, 188 p.
Other physical details illustrations (black and white) ;
500 ## - GENERAL NOTE
General note Includes index.
520 ## - SUMMARY, ETC.
Summary, etc In a democracy, communication between the government and the people of the country is essential so that the contours of Government policies and activities are made available to all in the country. Effective communication of government decisions to the people builds support for the government and generates better acceptance of its programmes.<br/><br/>Communication is particularly important in conflict situations. Conflict may be in the battlefields, pre-war, during the war and post war, internal disturbances such as insurgencies. It could even be political. The book conveys the experiences of I. Ramamohan Rao, who served the Government in various capacities for five decades as a communicator, most of them in conflict situations.<br/><br/>He also interacted with media representatives since the late 1950s, when news media was limited to teleprinter news agencies, newspapers and the All India Radio, and in a minor way, Films Division. In the eighties, national broadcaster Doordarshan made an entry and became an effective medium. The entry of private television stations after the Gulf War in the 1990s changed the face of the media. Private channels were established in the country, and television became a channel for communication and entertainment all over the country. Kargil was the first war, which was in a sense, televised.<br/><br/>The arrival of the Internet in the late 1980s and the social media in the 21st century has changed the scene altogether. The book gives us a close look at the developments in the country during the last six decades; the way Prime Ministers of the day handled the media, the role played by government media in dissemination of information in conflict situations like India-Pakistan wars in 1965 and 1971, and proxy war in Kashmir. The book would be interesting to PR professionals, young Indians studying public policy and serving government officials who need to communicate with the media. Though the book is a chronicle of one man’s experiences, the varied scenarios and the complex web of communication patterns makes for an interesting reading.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Mass media political aspects
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term India
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type BK
001 - CONTROL NUMBER
control field 19149956
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2016317376
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Withdrawn status
Lost status
Damaged status
Holdings
Home library Shelving location Date acquired Cost, normal purchase price Full call number Accession Number Koha item type
Kannur University Central Library Stack 09/09/2021 595.00 302.230954 RAM/C 53963 BK

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