Social media marketing (Record no. 59529)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01955nam a22001695i 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789351509240 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Item number | TUT/S |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Tuten, Tracy L. |
| 245 10 - TITLE STATEMENT | |
| Title | Social media marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | Sage |
| Year of publication | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 306p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users."—TAA Judges Panel<br/><br/>Social Media Marketing was the first textbook to cover this vital subject. It shows how social media fits into and complements the marketer’s toolbox. The book melds essential theory with practical application as it covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand’s marketing communications executions, and harnessing social media data to yield customer insights.<br/><br/>The authors outline the "Four Zones" of social media that marketers can use to achieve their strategic objectives. These include:<br/><br/>1. Community (e.g. Instagram)<br/>2. Publishing (e.g. Tumblr)<br/>3. Entertainment (e.g. Candy Crush Saga)<br/>4. Commerce (e.g. Groupon)<br/><br/>This Second Edition contains new examples, industry developments and academic research to help students remain current in their marketing studies, as well as a new and improved user-friendly layout to make the text easy to navigate.<br/><br/>The textbook also provides a free companion website that offers valuable additional resources for both instructors and students. Visit: study.sagepub.com/smm. Readers of the book are also invited to join the authors and others online by using the hashtag: #smm |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Internet marketing |
| -- | Social media--Economic aspects |
| -- | Social media |
| -- | Online social networks |
| -- | Internet advertising |
| -- | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Solomon,Michael R |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BK |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | |
| Damaged status | |
| Home library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|
| Kannur University Central Library | Stack | 27/10/2020 | 500.00 | 658.872 TUT/S | 51612 | BK |