Social media marketing (Record no. 59529)

000 -LEADER
fixed length control field 01955nam a22001695i 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9789351509240
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872
Item number TUT/S
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Tuten, Tracy L.
245 10 - TITLE STATEMENT
Title Social media marketing
250 ## - EDITION STATEMENT
Edition statement 2
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New Delhi
Name of publisher Sage
Year of publication 2016
300 ## - PHYSICAL DESCRIPTION
Number of Pages 306p.
520 ## - SUMMARY, ETC.
Summary, etc Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users."—TAA Judges Panel<br/><br/>Social Media Marketing was the first textbook to cover this vital subject. It shows how social media fits into and complements the marketer’s toolbox. The book melds essential theory with practical application as it covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand’s marketing communications executions, and harnessing social media data to yield customer insights.<br/><br/>The authors outline the "Four Zones" of social media that marketers can use to achieve their strategic objectives. These include:<br/><br/>1. Community (e.g. Instagram)<br/>2. Publishing (e.g. Tumblr)<br/>3. Entertainment (e.g. Candy Crush Saga)<br/>4. Commerce (e.g. Groupon)<br/><br/>This Second Edition contains new examples, industry developments and academic research to help students remain current in their marketing studies, as well as a new and improved user-friendly layout to make the text easy to navigate.<br/><br/>The textbook also provides a free companion website that offers valuable additional resources for both instructors and students. Visit: study.sagepub.com/smm. Readers of the book are also invited to join the authors and others online by using the hashtag: #smm
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Internet marketing
-- Social media--Economic aspects
-- Social media
-- Online social networks
-- Internet advertising
-- Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Solomon,Michael R
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type BK
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Withdrawn status
Lost status
Damaged status
Holdings
Home library Shelving location Date acquired Cost, normal purchase price Full call number Accession Number Koha item type
Kannur University Central Library Stack 27/10/2020 500.00 658.872 TUT/S 51612 BK
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