Retail marketing in the modern age (Record no. 59528)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01574cam a2200157 i 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789351508694 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.87 |
| Item number | PRA/R |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Prashant Chaudhary |
| 245 10 - TITLE STATEMENT | |
| Title | Retail marketing in the modern age |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | Sage |
| Year of publication | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xviii, 419p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | What differentiates one brand from the others in the retail industry? What does brand experience and promise mean, and what does it take to build store patronage loyalty?<br/><br/>Retail Marketing in the Modern Age delves deep into contemporary retail marketing concepts and strategies that are instrumental in creating and building successful retail brands across the globe.<br/><br/>Drawing from his professional experience in retail industry, the author discusses the factors influencing the patronage behavior of customers in a lucid and accessible language. It essentially focuses on the traditional and extended retail marketing mix elements in the context of modern retailing. By virtue of this approach, the book fills the existing content and literature gap and at the same time captures the essence of new-age retail marketing.<br/><br/>Key Features<br/><br/>• Up-to-date coverage of new formats of retailing such as omni-channel retailing<br/><br/>• Focus on social media marketing and social media analytics, which are now crucial in designing digital marketing and public relations strategies and tactics<br/><br/>• Practical orientation with multiple examples, cases, and exercises requiring critical understanding of concepts<br/> |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Retail trade. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BK |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | |
| Damaged status | |
| Home library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|
| Kannur University Central Library | Stack | 27/10/2020 | 495.00 | 658.87 PRA/R | 51613 | BK |