Markering research :Planning,Process,Practice (Record no. 57423)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00620cam a22002177i 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781446294369 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | BEN/M |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Benzo, Riccardo |
| 245 10 - TITLE STATEMENT | |
| Title | Markering research :Planning,Process,Practice |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London |
| Name of publisher | Sage |
| Year of publication | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xiv, 410p. |
| Other physical details | color illustrations ; |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing research. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing research. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marktforschung |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Qualitative Methode |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Quantitative Methode |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mohsen, Marwa G., |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Fourali, Chahid, |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BK |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | |
| Damaged status | |
| Home library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|
| Kannur University Central Library | Stack | 29/05/2019 | 44.99 | 658.83 BEN/M | 48515 | BK |