Consumer behaviour : (Record no. 51770)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00479cam a2200157ua 4500 |
| 001 - CONTROL NUMBER | |
| control field | 22694 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150130n2010 at |||gr||||Z||||||eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-81-315-1283-8 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.834 2 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hoyer, Wayne D. |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer behaviour : |
| Remainder of title | a marketer`s tool / |
| Statement of responsibility, etc. | Wayna D Hoyer and Deborah J MacInnis . |
| Medium | Textual Documents |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Australia |
| Name of publisher, distributor, etc. | Cengage Learning |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 634p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer behavior |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | MacInnis, Deborah J. |
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