Advertising : planning and implementation (Record no. 49400)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00361cam a2200145ua 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788120329737 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | SAN/A |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Sangeeta Sharma |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising : planning and implementation |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | PHI Learning Pvt. Ltd. |
| Year of publication | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 478p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Raghuvir Singh |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BK |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | |
| Damaged status | Home library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|
| Kannur University Central Library | Stack | 24/04/2024 | 325.00 | 659.1 SAN/A | 64750A | BK |