Fortune at the bottom of the pyramid (Record no. 48985)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00427cam a2200145ua 4500 |
| 001 - CONTROL NUMBER | |
| control field | 19768 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140131n2012 ii |||gr||||Z||||||eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-81-317-3080-5 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Prahalad, C K. |
| 245 ## - TITLE STATEMENT | |
| Title | Fortune at the bottom of the pyramid |
| Statement of responsibility, etc. | C K Prahalad |
| Medium | Textual Documents |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Noida |
| Name of publisher, distributor, etc. | Pearson Education Asia |
| Date of publication, distribution, etc. | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 401p.: |
| Accompanying material | CD_ROM included. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Poverty |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Market development |
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