Marketing management : (Record no. 48703)
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000 -LEADER | |
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fixed length control field | 00450cam a2200169ua 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 978-023-063-729-9 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Item number | RAM-M |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Ramaswamy V S. |
245 ## - TITLE STATEMENT | |
Title | Marketing management : |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | Delhi: |
Name of publisher, distributor, etc. | Macmillan . |
Date of publication, distribution, etc. | 2009. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 872p. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Developing Marketing Strategy |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Special field in Marketing |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Analysing consumers and selecting markets |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Namakumari,S. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | BK |
No items available.