Marketing : a critical textbook/ (Record no. 48692)
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000 -LEADER | |
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fixed length control field | 00477cam a2200181ua 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 978-81-321-1040-8 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Item number | ELL-M |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Ellis,Nick. et.al. |
245 ## - TITLE STATEMENT | |
Title | Marketing : a critical textbook/ |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | New Delhi: |
Name of publisher, distributor, etc. | Sage. |
Date of publication, distribution, etc. | 2011. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 245p. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Management of Marketing |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Consumer rights and resistance |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Globalisation and ethics |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Fitchett,James. |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Higgins,Matthew. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | BK |
No items available.