Marketing Research (Record no. 48675)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00414cam a2200145ua 4500 |
| 001 - CONTROL NUMBER | |
| control field | 19447 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140102n ii |||gr||||Z||||||eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-81-265-3118-9 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aaker, David A et.al. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Research |
| Statement of responsibility, etc. | David A Aaker V Kumar, George S Day and Robert P Leone |
| Medium | Textual Documents |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi: |
| Name of publisher, distributor, etc. | Wiley India. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 701p. |
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