Integrated marketing communications: a strategic approach / (Record no. 48543)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00405cam a2200145ua 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-81-315-0654-7 |
| 082 14 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.45 |
| Item number | JOS-I |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Joseph Sirgy, M . |
| 245 10 - TITLE STATEMENT | |
| Title | Integrated marketing communications: a strategic approach / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Australia : |
| Name of publisher, distributor, etc. | Cengage Learning , |
| Date of publication, distribution, etc. | 2001. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 362p. ; |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing communications |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rahtz, Don R . |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BK |
No items available.