Leading edge: marketing research twentyfirst tools and practices / (Record no. 48421)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00475cam a2200145ua 4500 |
| 001 - CONTROL NUMBER | |
| control field | 19193 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140127s2012 ii g b000 u eng u |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781412991315 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| 245 10 - TITLE STATEMENT | |
| Title | Leading edge: marketing research twentyfirst tools and practices / |
| Statement of responsibility, etc. | editors Robert J Kaden,Gerald Linda and Melvin Prince. |
| Medium | Textual Documents |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Sage , |
| Date of publication, distribution, etc. | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 666p. ; |
| Dimensions | |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Linda, Gerald . |
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