Sales promotion: how to create, implement & integrate campaigns that really work / (Record no. 48048)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00458cam a2200169ua 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-0-7494-5474-6 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.82 |
| Item number | MUL-S |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mullin, Roddy . |
| 245 ## - TITLE STATEMENT | |
| Title | Sales promotion: how to create, implement & integrate campaigns that really work / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4 / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Kogan Page , |
| Date of publication, distribution, etc. | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 262p. ; |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sales promotion |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cummins, Julian . |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BK |
No items available.