Advertising and promotion: an integrated marketing communications approach / (Record no. 47547)

000 -LEADER
fixed length control field 00605cam a2200217ua 4500
001 - CONTROL NUMBER
control field 18302
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180621111927.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field ta
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 111017s2010 g b000 u eng u
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-1-84920-146-9
Terms of availability 2090.00
041 1# - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 14 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number HAC/A
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Hackley, Chris .
245 10 - TITLE STATEMENT
Title Advertising and promotion: an integrated marketing communications approach /
Statement of responsibility, etc. Chris Hackley.
Medium Textual Documents
250 ## - EDITION STATEMENT
Edition statement 2 /
Remainder of edition statement .
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. London :
Name of publisher, distributor, etc. Sage ,
Date of publication, distribution, etc. 2010.
300 ## - PHYSICAL DESCRIPTION
Extent 611p. ;
Dimensions
365 ## - TRADE PRICE
Price type code 2090.00
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising

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