Brand management: the Indian context / (Record no. 47198)

000 -LEADER
fixed length control field 00345cam a2200133ua 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788125914273
082 14 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number MOO-B
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Moorthi, Y L R .
245 10 - TITLE STATEMENT
Title Brand management: the Indian context /
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. Vikas Publishing House ,
Date of publication, distribution, etc. 2008.
300 ## - PHYSICAL DESCRIPTION
Extent 537p. ;
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type BK

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