A framework for marketing management / (Record no. 44990)
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000 -LEADER | |
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fixed length control field | 00424nam a2200169 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 9789332557185 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Item number | KOT/M |
100 1# - MAIN ENTRY--AUTHOR NAME | |
Personal name | Kotler, Philip. |
245 12 - TITLE STATEMENT | |
Title | A framework for marketing management / |
250 ## - EDITION STATEMENT | |
Edition statement | Sixth edition |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | Chennai |
Name of publisher | Pearson India |
Year of publication | 2016 |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | xxi, 320 pages ; |
500 ## - GENERAL NOTE | |
General note | Includes indexes. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Marketing |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Keller, Kevin Lane, |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | BK |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
Withdrawn status | |
Lost status |
Damaged status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
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Stack | Kannur University Central Library | Kannur University Central Library | Stack | 13/03/2018 | 658.8 KOT/M | 45587 | BK |