Brand management: the Indian context (Record no. 44835)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00313nam a2200133 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788125914273 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8270954 |
| Item number | MOO/B |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Moorthi, Y L |
| 245 ## - TITLE STATEMENT | |
| Title | Brand management: the Indian context |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Newdelhi |
| Name of publisher | Vikas |
| Year of publication | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 171p |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | brand management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BK |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | |
| Damaged status | |
| Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|
| Stack | Kannur University Central Library | Kannur University Central Library | Stack | 27/02/2018 | 658.8270954 MOO/B | 45494 | BK |