Effect of innovations on the brand signaling (Record no. 44604)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00425nam a22001457a 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | NEB/E |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Nebu John Abraham; Researcher |
| -- | Saleena N.J; Guide |
| 245 ## - TITLE STATEMENT | |
| Title | Effect of innovations on the brand signaling |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Ph.D |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Kannur |
| Name of publisher | Kannur University |
| Year of publication | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 198p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | thesis ( Ph.D ) - Economics |
| -- | Marketing - Economics |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Saleena N. J. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | TH |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | |
| Damaged status | |
| Home library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|
| Kannur University Central Library | Reference | 19/01/2018 | 658.827 NEB/E | T346 | TH |