Modern marketing: principles and practices (Record no. 40946)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00342nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788121916974 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | PIL/M |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Pillai, R.S.N. |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Bagavati |
| 245 ## - TITLE STATEMENT | |
| Title | Modern marketing: principles and practices |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | S.Chand &Co. |
| Year of publication | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 401p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BK |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | |
| Damaged status | |
| Current library | Kannur University Central Library |
| Collection code | Home library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|
| Stack | Kannur University Central Library | Stack | 26/07/2016 | 215.00 | 658.8 PIL/M | 42165 | BK |