Principles of marketing (Record no. 40884)
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000 -LEADER | |
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fixed length control field | 00355nam a22001577a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 9798129702011 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Item number | KOT |
100 ## - MAIN ENTRY--AUTHOR NAME | |
Personal name | Kotler,Philip |
100 ## - MAIN ENTRY--AUTHOR NAME | |
Personal name | Armstrong, Gary |
245 ## - TITLE STATEMENT | |
Title | Principles of marketing |
250 ## - EDITION STATEMENT | |
Edition statement | 10th. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | New Delhi |
Name of publisher | Pearson Education |
Year of publication | 2004 |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | 659p. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Marketing |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | BK |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
Withdrawn status | |
Lost status | |
Damaged status | |
Current library | Kannur University Central Library |
Collection code | Home library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
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Stack | Kannur University Central Library | Stack | 25/07/2016 | 395.00 | 658.8 KOT | 42105 | BK |