Marketing mantra : the real story of direct marketing in India / (Record no. 3963)
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000 -LEADER | |
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fixed length control field | 00493cam a2200193ua 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 81-203-1437-9 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.840 095 4 |
Item number | VAS/M |
245 00 - TITLE STATEMENT | |
Title | Marketing mantra : the real story of direct marketing in India / |
250 ## - EDITION STATEMENT | |
Edition statement | 1st. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | New Delhi: |
Name of publisher | Prentice-Hall, |
Year of publication | 98. |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | xi,162p.. |
650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Management |
700 02 - ADDED ENTRY--PERSONAL NAME | |
Personal name | Vaswar Das Gupta, |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | BK |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
Withdrawn status | |
Lost status | |
Damaged status |
Home library | Current library | Date acquired | Full call number | Accession Number | Koha item type |
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Kannur University Central Library | Kannur University Central Library | 23/05/2014 | 658.840 095 4 VAS/ | 07110 | BK |