Marketing for hospitality and tourism (Record no. 38211)
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000 -LEADER | |
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fixed length control field | 00393nam a22001577a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 9788131759349 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 647.940 688 |
Item number | KOT/M |
100 ## - MAIN ENTRY--AUTHOR NAME | |
Personal name | Kotler,Philip |
100 ## - MAIN ENTRY--AUTHOR NAME | |
Personal name | Bowen,John T |
100 ## - MAIN ENTRY--AUTHOR NAME | |
Personal name | Makens,James C |
245 ## - TITLE STATEMENT | |
Title | Marketing for hospitality and tourism |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | New Delhi |
Name of publisher | Pearson |
Year of publication | 2011 |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | 683p. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Hospitality industry-marketing |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | BK |
No items available.