Branding demystified :plaqn s to payoffs (Record no. 37566)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00468cam a2200157 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788132102342 (paper back) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 8132102347 (paper back) |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | VER/B |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Verma, Harsh. |
| 245 10 - TITLE STATEMENT | |
| Title | Branding demystified :plaqn s to payoffs |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| -- | Thousand Oaks, Calif. |
| Name of publisher | Response Books, |
| Year of publication | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xiii, 247 p. |
| Other physical details | ill. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Branding (Marketing) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Communication in marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BK |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | |
| Damaged status | |
| Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|
| Stack | Kannur University Central Library | Kannur University Central Library | Stack | 16/01/2016 | 425.00 | 658.827 VER/B | 37407 | BK |