Brand society :How brands trasform management and lifestyle (Record no. 37222)

000 -LEADER
fixed length control field 01539nam a2200205 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780521898263 (hardback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0521898269 (hardback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780521726900 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0521726905 (pbk.)
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number KOR/B
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Kornberger, Martin,
245 10 - TITLE STATEMENT
Title Brand society :How brands trasform management and lifestyle
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Cambridge
-- New York
Name of publisher Cambridge University Press
Year of publication 2010.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xx, 308 p.
520 ## - SUMMARY, ETC.
Summary, etc "Think Coca-Cola. Think iPod. Think Nike. Think Google. Each of these names represents a successful product or service but, more importantly, they are all successful brands. Most attempts to explain the role of brands focus on brands either as management tools (managerial perspective) or as symptoms of consumerism (sociological perspective). In Brand Society, Martin Kornberger combines these perspectives to show how brands have the power to transform both the organizations that develop them and the lifestyles of the individuals who consume them. This holistic approach shows how brands function as a medium between producers and consumers in a way that is rapidly transforming our economy and society. Using an array of practical case studies from a diverse set of organizations, this book provides a fascinating account of the way in which brands influence the lives of individuals and the organizations they work in"--Provided by publisher.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Brand name products.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Brand name products
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Popular culture.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type BK
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Withdrawn status
Lost status
Damaged status
Holdings
Collection code Home library Current library Shelving location Date acquired Full call number Accession Number Koha item type
Stack Kannur University Central Library Kannur University Central Library Stack 04/01/2016 658.827 KOR/B 37072 BK

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