Media Selling:television,print,internet,radio (Record no. 36801)
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000 -LEADER | |
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fixed length control field | 00443nam a22001697a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 9781405158398 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.130 |
Item number | WAR/W |
100 ## - MAIN ENTRY--AUTHOR NAME | |
Personal name | Warner,Charles |
245 ## - TITLE STATEMENT | |
Title | Media Selling:television,print,internet,radio |
250 ## - EDITION STATEMENT | |
Edition statement | 4th. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | West Sussex |
Name of publisher | Wiley-Blackwell |
Year of publication | 2009 |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | 600p. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Selling-broadcast advertising |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Advertising,newspaper |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Internet advertising |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | BK |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
Withdrawn status | |
Lost status | |
Damaged status | |
Current library |
Collection code | Home library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
---|---|---|---|---|---|---|
Stack | Kannur University Central Library | Stack | 17/12/2015 | 659.130 WAR/W | 36564 | BK |