Advertising Theory (Record no. 36679)

000 -LEADER
fixed length control field 00276nam a22001217a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780415886628
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.101
Item number ADV
245 ## - TITLE STATEMENT
Title Advertising Theory
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New York
Name of publisher Routledge
Year of publication 2012
300 ## - PHYSICAL DESCRIPTION
Number of Pages xxix,613p
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Management
-- Advertising
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type BK
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Withdrawn status
Lost status
Damaged status
Current library
Holdings
Collection code Home library Shelving location Date acquired Full call number Accession Number Koha item type
Stack Kannur University Central Library Stack 14/12/2015 659.101 ADV 36536 BK

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