Consumer behaviour : applications in marketing (Record no. 36121)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00414nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788132103158 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.834 2 |
| Item number | EAS/C |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | East, Robert |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer behaviour : applications in marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | Sage |
| Year of publication | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 334p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Consumer behaviour |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wright, Malcolm |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Vanhuele, Marc |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BK |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | |
| Damaged status | |
| Current library | |
| Collection code | Home library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|
| Stack | Kannur University Central Library | Stack | 23/11/2015 | 450.00 | 658.834 2 EAS/C | 35516 | BK |