Uncover the hidden power of television programming (Record no. 3610)
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000 -LEADER | |
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fixed length control field | 00402cam a2200157ua 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 0-7619-1581-8 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.143 |
Item number | CLA/U |
100 ## - MAIN ENTRY--AUTHOR NAME | |
Personal name | Clancy, Kevin J Clancy |
245 10 - TITLE STATEMENT | |
Title | Uncover the hidden power of television programming |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | California |
Name of publisher | Sage |
Year of publication | 1999 |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | viii,236p. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Advertising management |
650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Management |
700 02 - ADDED ENTRY--PERSONAL NAME | |
Personal name | Lloyd, David W |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | BK |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
Withdrawn status | |
Lost status | |
Damaged status |
Home library | Current library | Date acquired | Full call number | Accession Number | Koha item type |
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Kannur University Central Library | Kannur University Central Library | 23/05/2014 | 659.143 CLA/U | 06750 | BK |