Proposal savvy: creating successful proposals for media projects (Record no. 3602)

000 -LEADER
fixed length control field 01259cam a2200157ua 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0761900268
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 808.066306
Item number PAR/P
100 0# - MAIN ENTRY--AUTHOR NAME
Personal name Parsigian, Elise K.
245 10 - TITLE STATEMENT
Title Proposal savvy: creating successful proposals for media projects
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication California
Name of publisher Sage
Year of publication 1996
300 ## - PHYSICAL DESCRIPTION
Number of Pages xxii,264p.
520 ## - SUMMARY, ETC.
Summary, etc Media professionals and novices in every division of mass communication are expected to produce effectively researched, written and presented proposals for enterprise projects. Drawing on the experience of over 90 media professionals, this essential book describes the creative process necessary to produce such proposals for print and broadcast media, public relations and advertising projects.<br/>Elise Parsigian describes types of project proposal and the problems which may be encountered in their creation; explains how to critically evaluate and manage information to arrive at an evidence-based solution; and examines what to include in a proposal and how to express it - both orally and visually. Sections on ′How the Pros Do It′ are included throughout the book to illustrate real world problem-solving procedures and thought processes.
650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Mass media- Authorship
650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Business communication
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type BK
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Withdrawn status
Lost status
Damaged status
Holdings
Home library Shelving location Date acquired Full call number Accession Number Koha item type
Kannur University Central Library Stack 23/05/2014 808.066306 PAR/P 06742 BK

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