Proposal savvy: creating successful proposals for media projects (Record no. 3602)
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000 -LEADER | |
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fixed length control field | 01259cam a2200157ua 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 0761900268 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 808.066306 |
Item number | PAR/P |
100 0# - MAIN ENTRY--AUTHOR NAME | |
Personal name | Parsigian, Elise K. |
245 10 - TITLE STATEMENT | |
Title | Proposal savvy: creating successful proposals for media projects |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | California |
Name of publisher | Sage |
Year of publication | 1996 |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | xxii,264p. |
520 ## - SUMMARY, ETC. | |
Summary, etc | Media professionals and novices in every division of mass communication are expected to produce effectively researched, written and presented proposals for enterprise projects. Drawing on the experience of over 90 media professionals, this essential book describes the creative process necessary to produce such proposals for print and broadcast media, public relations and advertising projects.<br/>Elise Parsigian describes types of project proposal and the problems which may be encountered in their creation; explains how to critically evaluate and manage information to arrive at an evidence-based solution; and examines what to include in a proposal and how to express it - both orally and visually. Sections on ′How the Pros Do It′ are included throughout the book to illustrate real world problem-solving procedures and thought processes. |
650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Mass media- Authorship |
650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Business communication |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | BK |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
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Home library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
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Kannur University Central Library | Stack | 23/05/2014 | 808.066306 PAR/P | 06742 | BK |