How advertising works (Record no. 3585)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00345cam a2200145ua 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0-7619-1241-X |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | HOW |
| 245 10 - TITLE STATEMENT | |
| Title | How advertising works |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | California |
| Name of publisher | Sage |
| Year of publication | 1998 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 358.p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising and public relations |
| 650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jones, John Philip |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BK |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | |
| Damaged status | |
| Current library | |
| Home library | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|
| Kannur University Central Library | 23/05/2014 | 659.1 HOW | 06725 | BK |