Marketing management :a decision making approach (Record no. 34381)

000 -LEADER
fixed length control field 00436cam a2200145 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9788132104711 (paper back)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 8132104714 (paper back)
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number VEN/M
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Venugopal, Pingali,
245 10 - TITLE STATEMENT
Title Marketing management :a decision making approach
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New Delhi, India ;
-- Thousand Oaks, Calif. :
Name of publisher Response Books,
Year of publication 2010.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xvii, 245 p. :
Other physical details ill. ;
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type BK
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Withdrawn status
Lost status
Damaged status
Holdings
Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Full call number Accession Number Koha item type
Stack Kannur University Central Library Kannur University Central Library Stack 20/08/2015 395.00 658.8 VEN/M 31403 BK

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