New media marketing: re-inventing new avenues / (Record no. 31630)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00463cam a2200181ua 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.87 |
| Item number | NEW |
| 245 10 - TITLE STATEMENT | |
| Title | New media marketing: re-inventing new avenues / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New delhi: |
| Name of publisher | Excel books, |
| Year of publication | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 248p.. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Management |
| 650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing management |
| 650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Digital marketing |
| 650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Mobile marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BK |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | |
| Damaged status | |
| Current library | Kannur University Central Library |
| Home library | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|
| Kannur University Central Library | 23/05/2014 | 658.87 NE | 27547 | BK |