Marketing management : planning, implimentation & control-global perspective Indian context / (Record no. 31035)
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000 -LEADER | |
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fixed length control field | 00594cam a2200205ua 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 0333937198 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Item number | RAM/M |
100 ## - MAIN ENTRY--AUTHOR NAME | |
Personal name | Ramaswamy, V.S. |
245 10 - TITLE STATEMENT | |
Title | Marketing management : planning, implimentation & control-global perspective Indian context / |
250 ## - EDITION STATEMENT | |
Edition statement | 4th, 3rd |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | Chennai: |
Name of publisher | Macmillan, |
Year of publication | 2009 |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | 872p. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Management |
650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Marketing management |
650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Fundamentals of marketing |
650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Global marketing environment |
650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Customer relationship management |
700 02 - ADDED ENTRY--PERSONAL NAME | |
Personal name | Namakumari, S. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | BK |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
Withdrawn status | |
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Current library | |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
Withdrawn status | |
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Current library |
Collection code | Home library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
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Stack | Kannur University Central Library | Stack | 23/05/2014 | 375.00 | 658.8 RAM/M | 27415 | BK |
Stack | Kannur University Central Library | Stack | 16/07/2016 | 75.00 | 658.8 RAM/M | 41838 | BK |