Marketing management : planning, implimentation & control-global perspective Indian context / (Record no. 31035)

000 -LEADER
fixed length control field 00594cam a2200205ua 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0333937198
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number RAM/M
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Ramaswamy, V.S.
245 10 - TITLE STATEMENT
Title Marketing management : planning, implimentation & control-global perspective Indian context /
250 ## - EDITION STATEMENT
Edition statement 4th, 3rd
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Chennai:
Name of publisher Macmillan,
Year of publication 2009
300 ## - PHYSICAL DESCRIPTION
Number of Pages 872p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Management
650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing management
650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Fundamentals of marketing
650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Global marketing environment
650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Customer relationship management
700 02 - ADDED ENTRY--PERSONAL NAME
Personal name Namakumari, S.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type BK
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Withdrawn status
Lost status
Damaged status
Current library
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Withdrawn status
Lost status
Damaged status
Current library
Holdings
Collection code Home library Shelving location Date acquired Cost, normal purchase price Full call number Accession Number Koha item type
Stack Kannur University Central Library Stack 23/05/2014 375.00 658.8 RAM/M 27415 BK
Stack Kannur University Central Library Stack 16/07/2016 75.00 658.8 RAM/M 41838 BK

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