Advertising Handbook / (Record no. 29035)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00462cam a2200193ua 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 978-0-415-42312-0 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | ADV |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Powell, Helen |
| 245 12 - TITLE STATEMENT | |
| Title | Advertising Handbook / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London: |
| Name of publisher | Routledge, |
| Year of publication | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 247p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising |
| 650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing managment-Public relations |
| 700 02 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hardy, Jonathan |
| 700 02 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hawkin, Sarah |
| 700 02 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Macrury, Iain |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BK |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | |
| Damaged status | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Stack | Kannur University Central Library | Kannur University Central Library | Stack | 23/05/2014 | 70.00 | 659.1 ADV | 30587 | BK |