Advertising : principles and practice / (Record no. 27867)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00442cam a2200181ua 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788177580129 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | WEL/A |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Wells, William |
| 245 12 - TITLE STATEMENT | |
| Title | Advertising : principles and practice / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Delhi: |
| Name of publisher | Pearson Education Inc., |
| Year of publication | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 592p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising |
| 650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising media |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Moriarty, Sandra |
| 700 02 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Burnett, John |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BK |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | |
| Damaged status | |
| Current library | |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | |
| Damaged status | |
| Current library | |
| Collection code | Home library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|
| Stack | Kannur University Central Library | Stack | 23/05/2014 | 295.00 | 659.1 WEL/A | 29529 | BK |
| Stack | Kannur University Central Library | Stack | 16/07/2016 | 295.00 | 659.1 WEL/A | 41840 | BK |