Consumer behaviour and promotional strategies / (Record no. 27513)
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000 -LEADER | |
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fixed length control field | 00447cam a2200169ua 4500 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.834 2 |
Item number | RAM/C |
245 10 - TITLE STATEMENT | |
Title | Consumer behaviour and promotional strategies / |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | New Delhi: |
Name of publisher | Serials Publishers, |
Year of publication | 2011. |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | 261p.. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Consumer behaviour |
650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Marketing research |
700 02 - ADDED ENTRY--PERSONAL NAME | |
Personal name | Rameshwaran,, B. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | BK |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
Withdrawn status | |
Lost status | |
Damaged status |
Home library | Current library | Date acquired | Full call number | Accession Number | Koha item type |
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Kannur University Central Library | Kannur University Central Library | 23/05/2014 | 658.834 2 RAM/ | 29193 | BK |