Advertising management concepts and cases (Record no. 2569)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00411cam a2200169ua 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0-07-451780-5 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780074517802 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | MOH/A |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Mohan, Manendra |
| 245 02 - TITLE STATEMENT | |
| Title | Advertising management concepts and cases |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | Tata Mc Graw Hill |
| Year of publication | 1997 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xi,418p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Management |
| 650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising mangement |
| 700 02 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BK |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | |
| Damaged status | |
| Current library | |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | |
| Damaged status | |
| Current library | |
| Collection code | Home library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|
| Stack | Kannur University Central Library | Stack | 23/05/2014 | 235.00 | 659.1 MAN/A | 05697 | BK |
| Stack | Kannur University Central Library | Stack | 05/07/2016 | 235.00 | 659.1 MAN/A | 41591 | BK |