Advertising an IMC perspective / (Record no. 25456)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00368cam a2200145ua 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | MUR/A |
| 245 12 - TITLE STATEMENT | |
| Title | Advertising an IMC perspective / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi: |
| Name of publisher | Excel books, |
| Year of publication | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 658p.. |
| 650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising-Management |
| 700 02 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | S.N.Murthy, U. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BK |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | |
| Damaged status | Home library | Current library | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|
| Kannur University Central Library | Kannur University Central Library | 23/05/2014 | 659.1 MUR/ | 26026 | BK |