Advertising, sales and promotion management / (Record no. 25286)
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000 -LEADER | |
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fixed length control field | 00414cam a2200169ua 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 8183180647 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.1 |
Item number | CHU/A |
100 ## - MAIN ENTRY--AUTHOR NAME | |
Personal name | Chunawalla, S.A. |
245 12 - TITLE STATEMENT | |
Title | Advertising, sales and promotion management / |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | Mumbai: |
Name of publisher | Himalaya, |
Year of publication | 2010 |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | 533p. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Advertising |
650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Sales management |
650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Promotion management |
650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Management |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | BK |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
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952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
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Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
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Stack | Kannur University Central Library | Kannur University Central Library | Stack | 23/05/2014 | 295.00 | 659.1 CHU/A | 25869 | BK |
Stack | Kannur University Central Library | Kannur University Central Library | Stack | 28/09/2016 | 295.00 | 659.1 CHU/A | 43319 | BK |