Reinventing advertising: the new reality (Record no. 17224)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00361cam a2200145ua 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 81-314-0126-X |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | REI |
| 245 00 - TITLE STATEMENT | |
| Title | Reinventing advertising: the new reality |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Hyderabad |
| Name of publisher | The ICFAI University Press |
| Year of publication | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 187p. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Neeraj Mankad |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BK |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | |
| Damaged status | |
| Current library | |
| Home library | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|
| Kannur University Central Library | 23/05/2014 | 659.1 REI | 18639 | BK |